This discourse has been inspired by emails I have received from founders and CEO’s asking me to describe the way by which to transform company culture, while maintaining a healthy financial structure.

And those which have asked about the way in which to bring Truth to the corporate world.

(From my conversations with various individuals, in person and online, places such as Silicon Valley, various cities in Texas, Australia, and also a handful of places around the world seem to have a unique sort of DNA in this regard)

Each day, millions of humans go to work at their respective companies.

They have problems with their families.

And so many problems with their lives.

It is this way with the leader of the company.

Right down to the man who locks the doors for the night.

I would like you to imagine for a moment what it would be like if at the end of one’s tenure with a company, they said the following:

“That company transformed my life. It gave me an opportunity to transform myself. There is no other company in the world that does such a thing. When I came home to my children each night, I came home with a soft heart and more energy than when I left. I have never seen such a company in all my life. A company that devotes itself to curing the problems of those under its shelter.”

I do not have to mention the degree of motivation, resourcefulness, good-will, and productivity that such an individual will provide for the company.

But what is truly unique is that this company will not have asked for the life of its executives and employees. It will have transformed them.

We are on this planet for a very short time.

Childhood races by.

Adulthood is a slow-moving glacier.

Fraught with endless problems. Problems which are never adequately examined.

And virtually every human dies without having cured any of them.

Humans live with problems, and die with problems.

Companies have been quick to create meditation rooms. And workshops, and motivational speeches, stress management, and even counseling.

And they hire consulting companies to address “business problems,” when in Truth the problems are virtually always Human Problems.

And the problems remain problems.


Because workshops, motivational speeches, morale-boosting, and stress-management are modalities that are pursued by the Unserious.

Human problems and the weight of human lives are taken so lightly that they are largely brushed aside. Boxes are checked, and speakers are hired, and one thinks he has done something to truly help. But in his heart of hearts, he knows that he is not Serious.

In today’s society, authenticity is One in a Hundred Million.

And the authentic man does not seek palliative treatments and cosmetics.

He seeks Cures.

The lives of humans do not transform through therapies, medications, meditation, motivational speeches, workshops, or stress-management.

The lives of humans do not transform by the attempt to “fix” the problems that they have.

They transform through a direct examination of the True Source from which these problems arise.

The lives of humans do not transform by way of prescribing tips, tricks, techniques, and methodologies.

They transform organically and spontaneously, once the human is guided to the well, without the slightest interference by any prescription.

For those who are inclined to view things from the standpoint of corporate bottom lines, I will say that an individual whose life is transformed will have no choice but to be loyal to a company that provides him so much.

And, as human productivity is directly related to how humans Feel, such individuals will go many extra miles for a company that continues to give them so much.

The atmosphere and the culture of a company is directly correlated to simplicity. It is directly correlated to the nature of the words that go unspoken.

When the words that remain unspoken (for fear of reprisal) contain no resentment or ill will, the company culture thrives.

When the air is light rather than thick, company culture thrives.

In many cases, the workplace sees humans for more hours in a day than their family sees them.

And if this workplace was no longer a source of problems, but a source of life transformation, the company would be the truest unicorn in the world.

If at the end of one’s life, one can say that he created a 20-billion-dollar company, this is indeed a grand achievement.

And if at the end of one’s life, one can say that he created not only a highly prosperous company, but in so doing he transformed the lives of the humans who walked upon its grounds, this is an achievement that cannot be described in words.

It is this that is the highest of heights.

On a human being’s tombstone, shall it say, “Here lies a human who by way of his genius created a masterpiece of a company. And by way of his humanity, shepherded thousands toward discovering Peace, Freedom, and their very own Genius.”

Humans yearn to be transformed.

They suffocate under the turmoil created by their Minds.

Humanity has drifted off course so egregiously that it does not know the way back to itself.

And what is not only ironic but true is that a return to one’s native state is also a return the fullness of one’s talents.

For where there is Truth, there is wealth in all its glorious forms.




Obverse Alchemy

Writing to Explore, Examine, Accelerate, Change Direction, Stop & Restart